Snapchat Launches Special Holi Themed Features

Snapchat will add particular Holi themed AR Lenses, Gulaal Bitmoji, curated Holi playlists, Holi themed content material and extra to the app to rejoice the pageant of Holi. Users will be capable to add particular location-based filters to photographs (geofilters) from throughout 500 totally different places and 32 totally different cities in India. Further, Holi stickers and Bitmojis will probably be added.

Snapchat has additionally launched a enjoyable ‘Holi Beard’ lens and a lens to want Holi in numerous languages that customers can interact with and rejoice. Beyond the Snapchat app, these Lenses can even be obtainable on associate units like Samsung Fun Mode and Google Camera Go.

In a first-ever, Community Lenses are all set to be featured on Snapchat Maps in India. Snapchatters will be capable to activate these Holi particular Lenses created by the Snapchat Lens Network group members on Snap Maps immediately.

For those that are searching for Holi particular leisure choices, festival-themed content material can even be made obtainable throughout Discover and Spotlight platforms.

Speaking on these Holi particular options, Durgesh Kaushik, Director of India and South Asia Market Development at Snapchat, stated, “Snapchatters are constantly seeking unique and fun ways to celebrate occasions with their friends and family. Our AR tech capabilities have been our forte and we’ve successfully paired this with our localization efforts in India. It is no wonder then that last year, a huge number of Snapchatters were reached with our special Holi AR Lenses.”

Additionally, particular lenses have been launched together with a devoted Holi music for customers to include of their Spotlight movies.

Users may also use the Holi AR Lenses on ‘Snap Camera’, the desktop utility, so as to add a Holi twist to their digital look.