Snap has signed a music licensing take care of Sony Music Entertainment. The partnership means Snapchat customers could have entry to songs from Sony artists. With right this moment’s announcement, the corporate has licensing offers with all the most important music labels. And Snap plans to benefit from the milestone by launching new AR music filters.
Sometime “soon,” the corporate says it’ll launch a set that can function pre-selected songs embedded within the filter. Additionally, they’ll be ones that help you make it appear like you are singing alongside to a music and one more set that provides you and a pal to an animated music video. In quick, Snapchat is changing into extra like TikTok and Instagram. You’ll know you’re about so as to add one of many new filters if there’s a musical observe subsequent to it.
You don’t should look far to search out out why Snap is doing this. Since launching the Sounds function final yr, the corporate notes its customers have created greater than 1.2 billion movies, main to almost 77 billion views. In different phrases, music has been nice for Snapchat’s engagement metrics.
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