In case there was any doubt that Snap is among the many many platforms attempting to problem TikTok, the corporate simply launched a brand new suite of creator-friendly modifying instruments known as “director mode.” The firm confirmed off the brand new modifying instruments, that are rolling out “in the coming months” on the firm’s Partner Summit occasion.

In a weblog publish, Snap stated that director mode is supposed to assist individuals create extra “polished” content material than what’s at the moment doable with Snapchat’s in-app digital camera. The new instruments embrace a TikTok-like inexperienced display characteristic that depends on Snapchat’s huge library of augmented actuality lenses. There are additionally new digital camera controls, together with the power to document concurrently from the entrance and rear-facing digital camera just like the as soon as well-liked app Frontback. There’s additionally a brand new “quick edit” software to tweak a number of snaps directly, and new methods to sleep up or decelerate movies.

As the title suggests, director mode is geared towards Snapchat’s rising ranks of video creators, and the brand new instruments might assist gas recent content material for Spotlight, the app’s hub for TikTok-like quick type movies. It might additionally assist Snap Stars — the corporate’s time period for public, verified accounts — make extra fascinating content material for his or her Stories. Which might turn out to be useful as Snap additionally lately launched new income sharing options for Snap Stars with mid-roll advertisements.

Snap additionally teased a brand new partnership with LiveNation, which can enable concertgoers and competition attendees to entry unique augmented actuality options crafted particularly for the dwell occasions. These embrace the power to nearly “try on” merch with AR, a “find friends” characteristic and different AR results. The upcoming Electric daisy Carnival competition would be the first to reap the benefits of the options, although Snap says it is going to be obtainable at different occasions this yr.

The app can also be additional constructing out its augmented actuality purchasing options. It’s including a brand new part of its app known as “Dress Up” that will probably be solely devoted to AR “try-on” experiences from manufacturers and creators. It’s additionally making its AR purchasing options obtainable to different apps through its Camera Kit developer platform. The transfer will enable retailers and types so as to add Snapchat-powered augmented actuality try-on options to their current apps.