Snapchat Introduces New AR Features to Celebrate Independence Day

Snapchat this Independence Day has one thing particular for its Indian customers. The social media platform has introduced its augmented actuality (AR) function ‘Landmarker’ to New Delhi’s India Gate. The function will permit Snapchat customers, aka Snapchatters, to superimpose augmented actuality experiences on prime of the historic monument. Alongside bringing Landmarker to India Gate, Snapchat has launched unique picture filters that it calls ‘Lenses’ to let its customers within the nation just about have a good time the seventy fifth Independence Day by creating customised photographs. The app has additionally created a hashtag #MeraBharatMahan to showcase totally different creations from Indian customers.

To expertise Landmarker, Snapchat customers coming near India Gate will likely be notified to level their digital camera on the monument. This will add an AR layer to brighten India Gate with the tricolour.

Snapchat initially supplied Landmarker for 5 places globally, although its mother or father firm Snap expanded assist for the function to India in August 2019 by bringing it to Gateway of India in Mumbai and Taj Mahal in Agra. Snap additionally tied up with Spotify shortly after launching Landmarker in India to showcase a Diwali-themed AR lens for Gateway of India.

In addition to the growth of its Landmarker function, Snapchat has introduced new AR Lenses for the event of Independence Day. Users may use #MeraBharatMahan hashtag when sharing their quick movies on the app to get an opportunity of showcasing their creations on its Spotlight feed.

“Snapchat’s strategy remains focused on deepening the culturally and locally relevant experience for Indian users through product developments, creative tools, community engagement and partnerships,” stated Durgesh Kaushik, Head of Market Development, India at Snap, in a ready assertion.

As per the info shared with Gadgets 360, Snapchat’s every day person base in India has grown one hundred pc year-on-year for the previous 5 quarters. Snap additionally claimed that its app witnessed over 150 % progress in every day lively customers over the previous 12 months. It, nevertheless, did not present an estimated variety of customers on Snapchat from India.