Snapchat Announces Rewards Program for AR Lens Creators in India: Details

Snapchat introduced a brand new rewards program for Snap AR creators primarily based in India on Tuesday. Called the ‘Lens Creator Rewards’, this initiative will reward Indian creators who use the Snap AR platform to create filters and different Augmented Reality (AR) experiences, which might be then provided to be used to Snapchat’s world customers. Snapchat has been actively releasing new options and engagement methods in latest occasions. The firm is, in any case, focusing on to clock a income near $1.13 billion (roughly Rs. 9,264 crore) within the third quarter of 2023.

Under the programme, an Indian Lens creator might get rewards as much as $7,200 (roughly Rs. 6 lakh) each month if their lens emerges as prime performing in India, Mexico, and the US. The rewards program is open to new and present Lens Studio neighborhood members from almost 40 international locations together with India.

Announcing this initiative in India, Snapchat stated that it continues to see a “remarkable emergence of AR creators from various parts of the country,”

“Snapchatters love Lenses built by our global AR community of more than 300,000 AR creators, developers, and teams around the world. We’re committed to rewarding the value that AR creators bring to the platform through the new Lens Creator Rewards Program,” Joseph Darko, Global Head of AR Developer Relations at Snap Inc, stated in an official press launch.

Snapchat was launched in September 2011. The app allowed customers to share pictures and textual content content material that might disappear after 24 hours. Later the platform expanded its options to incorporate voice and video calling as properly.

In January 2015, the platform launched its Lenses characteristic, that introduced alongside filters for customers to attempt on. Snapchat now desires to incentivise creators of viral filters with this initiative.

After having debuted this rewards programme in different nations, Snapchat’s choice to launch it in India doesn’t come as fairly the shock. Back in March, Darko had instructed Gadgets 360 that Snap’s Indian AR creator neighborhood grew by 60 p.c in 2022. This neighborhood is comprised of people who find themselves energetic customers of Lens Studio – Snap’s free desktop utility designed to assist artists, designers, and builders construct AR experiences.

Meanwhile, Snapchat’s income for the quarter ending June 30 was $1.07 billion (roughly Rs. 8,769 crore), beating analyst expectations of $1.05 billion (roughly Rs. 8,608 crore). The app’s day by day energetic customers additionally rose 14 p.c year-on-year to 397 million within the second quarter.