Snap Announces Pocket-Sized Drone Camera Called Pixy for $230

Snap will roll out new options to make it simpler for manufacturers to create augmented actuality procuring experiences on its Snapchat app in addition to a flying digicam, the corporate mentioned on Thursday at its annual presentation to showcase new know-how.

The Santa Monica, California-based firm announced the pocket-sized digicam referred to as Pixy, which may fly just a few ft above its proprietor to take pictures and movies earlier than touchdown within the palm of the hand, in a renewed push to develop its {hardware} enterprise. Pixy will value $230 (roughly Rs. 17,550) and will likely be offered within the United States and France, Snap mentioned.

The theme for Snap’s Partner Summit was “Back to Reality,” reflecting the corporate’s focus over the previous few years on augmented actuality (AR), a sort of know-how that enhances pictures, movies or the expertise of the actual world with computerised photos.

“We believe there’s a tremendous amount of opportunity to build tools … that are connected to what we see in front of us,” Bobby Murphy, co-founder and chief know-how officer at Snap, mentioned in an interview.

Snap will start providing a wide range of free providers for AR builders together with information storage. Until now, photograph filters and lenses have needed to be easy and compact in file measurement so they may add on the app shortly. With extra storage, builders will have the ability to create extra complicated AR experiences, Murphy mentioned.

For instance, an augmented actuality backyard would have the ability to embrace 3D fashions of extra flowers and vegetation, he mentioned.

Snap can even roll out a brand new characteristic referred to as “Dress Up” on Snapchat through which customers can browse AR procuring filters that allow them just about strive on clothes and niknaks.

Snapchat now has greater than 600 million month-to-month customers globally, up from 500 million final yr.