Shutterstock Teams Up With OpenAI to Sell AI-Generated Stock Images

Shutterstock on Tuesday introduced an prolonged partnership with OpenAI, which can see the latter’s text-to-image mannequin, DALL-E 2, built-in into Shutterstock’s platform within the coming months. The transfer comes at a time when the rise of text-to-image and text-to-video synthetic intelligence (AI) fashions have put the inventory picture and video supplier business susceptible to being diminished or being made out of date. The inventory picture large appears to have answered this problem by adopting a first-movers technique that sees them promoting AI-generated media content material themselves.

The stock-image large has additionally introduced the establishing of a “contributor fund” that may reimburse creators when the corporate sells their work for use in machine studying fashions that leverage them as topics to coach itself. In current occasions, there was widespread criticism from the artists’ group who allege that their output is being scraped from the online with out their consent to create these text-to-image AI programs. Additionally, Shutterstock additionally introduced that it’s going to ban the sale of any non-DALL-E AI-generated artwork, on its platform.

“The mediums to express creativity are constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technology that drives innovation is grounded in ethical practices,” Shutterstock’s CEO Paul Hennessy stated in a prepared statement saying the partnership.

Shutterstock and OpenAI entered a strategic partnership in 2021, the place Shutterstock offered photos and metadata to OpenAI to assist create DALL-E. Now DALL-E’s output will compete with the identical people and creators whose work was used to coach the mannequin system it runs on.

“We’re excited for Shutterstock to offer DALL-E images to its customers as one of the first deployments through our application programming interface (API), and we look forward to future collaborations as artificial intelligence becomes an integral part of artists’ creative workflows,” added Sam Altman, CEO of OpenAI stated within the assertion.

Recently, Meta, the dad or mum firm to Facebook, Instagram, and WhatsApp, unveiled an AI system referred to as ‘Make-A-Video’ that generates brief video clips from by textual content description of the specified scene. Meta additionally shared a analysis paper that included particulars on the most recent synthetic intelligence generative expertise, wherein it acknowledged that the mannequin utilises pairs of photos, captions, and unlabelled video footage sourced from WebVid-10M and HD-VILA-100M datasets that features inventory video footage created by websites like Shutterstock. Meta, nonetheless, has not launched the mannequin to customers publicly.