Samsung’s new Galaxy S22 coloration is so purple it named it twice

Samsung’s Galaxy S22 is launching in a brand new purple coloration at present, which is formally referred to as “Bora Purple.” As the company’s press release helpfully factors out, “Bora” is the Korean phrase for “purple,” that means that the brand new coloration is successfully referred to as “purple purple.” It goes on sale on August tenth for $799.99, the identical value as the unique Galaxy S22.

Since launch, the bottom mannequin of Samsung’s newest flagship sequence has been accessible in a really related coloration the corporate calls “violet.” But this earlier coloration was quite a bit lighter, verging on pink, and was additionally two-tone, with gold detailing on the digicam bump and across the cellphone’s body. The new purple is solely uniform, with roughly the identical coloration throughout the cellphone’s again, digicam bump, and body.

Samsung’s announcement says extra units will probably be accessible on this coloration scheme later within the 12 months. “We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year,” says Samsung Electronics’ Stephanie Choi. With the brand new coloration launching on August tenth, the identical day as Samsung’s subsequent Unpacked launch occasion, we’d get a glimpse of those upcoming units sooner reasonably than later

While the earlier violet coloration was an online-exclusive, that was solely accessible to buy from Samsung straight, the brand new purple coloration is offered from a variety of various resellers along with the corporate’s personal on-line retailer. These embrace AT&T, T-Mobile, UScellular, Verizon, and Xfinity Mobile. For a rundown of what the cellphone is like to make use of in observe, take a look at our Galaxy S22 evaluate.