The Roku Channel has signed a multiyear cope with Lionsgate Films that can permit it to stream upcoming blockbusters like John Wick 4 and Borderlands free of charge, it introduced. Roku will get these movies in a well timed trend too, proper after their preliminary streaming home windows on Lionsgate’s Starz platform. “We are pleased to expand our relationship with our longstanding partner Lionsgate to provide our audience with exclusive first-time, free access to Lionsgate’s theatrical slate,” mentioned Roku VP Rob Holmes in an announcement. 

Other movies that arriving to Roku embody The Unbearable Weight of Massive Talent starring Nicolas Cage, Are You There God? It’s Me, Margaret, The Expendables 4 and White Bird: A Wonder Story (Helen Mirren and Gillian Anderson). 

Roku has made a gradual push into free programming, shopping for all of Quibi’s short-form exhibits final yr and later including content material from The Tribeca Film Festival, IGN, CBC News and AccuWeather. The new transfer is an even bigger deal, although, as it should let Roku Channel customers stream blockbuster movies for gratis earlier than they arrive on cable or different platforms. The firm did not say if the movies would stream with adverts or not, however a lot of Roku’s free content material is ad-supported. 

Roku additionally gives Premium subscriptions to HBO, Cinemax, Starz and different companies. The new free film streaming choices are one other shakeup in a crowded, unstable business. Earlier this week, Netflix introduced it might supply an ad-supported tier after 200,000 subscribers left the platform — the primary such decline in over a decade.