A photo of the Roku TV

Imagine a TV, made by Roku!
Image: Roku

Roku has introduced it’s launching a TV model. Roku Select and Roku Plus Series TVs shall be obtainable in 11 totally different sizes later this spring. The launch features a new wi-fi soundbar and an OLED reference design for Roku’s manufacturing companions.

The Roku Select and Plus Series TVs vary from 24- to 75-inches and are available HD or 4K configurations. All TVs will embody Roku’s voice-capable remotes, with the Plus Series TVs accommodated by the Roku Voice Remote Pro, which is rechargeable. All the TV fashions will embody options like Find My Remote, Private Listening by way of linked earbuds, and Roku’s reside content material choices.

This is the primary time Roku is branching out by itself. Up till now, it’s partnered with manufacturers like TCL, Sharp, and HiSense with the Roku software program preloaded onto the {hardware}.

“With our own branded TVs, we’re gonna have the capability and the choices to develop showcase features that have traditionally been reserved for premium TVs but offer them at obtainable price points,” stated Chris Larson, VP of Retail, in a video name with Gizmodo. “These new Roku TVs are designed and built to compliment the current lineup of Roku-powered smart TVs from our OEM partners. We plan to share all these innovations with our Roku TV partners so they can include them in their televisions as well.”

Roku is operating the identical technique that Google has pushed ahead with Google TV and Amazon with Fire TV. But Roku’s largest promoting level is that it’s a little bit extra agnostic than Google and Amazon’s choices, which could attraction to extra households that don’t essentially take care of both ecosystem.

Roku can be saying a brand new OLED reference design for its OEM TV companions. This ought to assist add some premium designs to Roku’s lineup. Currently, it’s seen as extra of an reasonably priced TV model. This transfer appears notably suited to compete with manufacturers like Samsung and LG, which even have sensible TV platforms.

If you’re taken with holding out for a Roku-branded TV, the Roku Select and Plus Series TVs shall be obtainable in spring 2023. The TVs will vary from $120 to $1000.

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