Roku Gets 23 More Quibi Shows That Died Along With Your Commute

Roku introduced on Monday that it plans so as to add 23 new Quibi titles to its lineup of The Roku Channel “originals,” together with 4 all-new premieres.

Beginning Aug. 13, the brand new exhibits will probably be accessible to stream within the U.S., Canada, and the UK, and can be a part of the gathering of 30 Quibi-produced exhibits that Roku added to its assortment again in May. New additions embody Eye Candy, a Josh Groban-hosted recreation present by which celebrities group up with civilians to try to determine hyperrealistic desserts, Squeaky Clean, a “first of its kind cleaning competition hosted by Leslie Jordan,” and in addition one thing known as Skrrt With Offset, which may truthfully be about something.

The new exhibits will assist Roku’s ad-driven content material technique, by which the corporate licenses content material from different media firms and sells adverts towards it, producing the majority of its income. Since its launch in May, Roku Originals has accounted for all 5 of the highest streaming content material slots on The Roku Channel this summer time by energetic Roku accounts, the corporate stated.

“While it’s only been a few months since the launch of Roku Originals, the response has been overwhelming,” Brian Tannenbaum, Roku’s head of other programming, stated in an announcement. “We’re excited to keep the drumbeat of premium series, featuring Hollywood’s top talent, available only on the Roku Channel with this next slate of original programming.”

In a notice final week, Needham analysts wrote that The Roku Channel “continues to broaden its reach by growing niches,” and stated that the brand new content material buys “…should serve as a strong moat of product differentiation that may well lead to superior pricing power for Roku over time.”

“Total streaming hours doubled at [The Roku Channel] in 2Q21, driven by its flywheel of creating new Roku originals, which leads to more viewing hours, which attracts new advertisers, which drives higher ad revs, which Roku invests into new original content, etc.” the analysts wrote.

According to Nielsen’s streaming scores for June, The Roku Channel was the No. 6 streaming channel by family attain within the U.S., coming in behind Disney+, Hulu, Amazon, YouTube and Netflix.