Reddit will shut down Dubsmash on February twenty second, 2022. The announcement comes lower than a 12 months after Reddit acquired the TikTok-like video platform for an undisclosed sum in December 2020. Following the twenty second, Dubsmash gained’t be accessible to obtain by the App Store or Google Play, nor will the app work after that date.

When Reddit first introduced the acquisition, it mentioned Dubsmash would retain its personal platform and model. “Combining forces has been a perfect match. Reddit is where passionate communities come together for timely, interactive and authentic exchanges about topics that matter to them, and video is increasingly core to how people want to connect,” the corporate mentioned in a blog post.

As a part of right now’s announcement, Reddit can be rolling out new video options that come courtesy of the Dubsmash crew. The built-in digital camera now contains choices to alter recording speeds and set a timer. Additionally, it’s now potential to add clips in panorama, portrait mode and fill, in addition to regulate and trim a number of clips without delay. A brand new modifying display permits customers so as to add stickers, doodles, voice-overs and filters to their clips.

The impending shutdown of Dubsmash is prone to have an effect on creators of colour most acutely. Where TikTok’s best-known stars are white, Dubsmash was significantly in style amongst Black and Latinx customers. At the tip of 2020, Reddit famous 25 % of all Black teenagers within the US have been on the platform. Those customers now face a tricky resolution: they both help a platform that has been seen as a protected harbor for hate speech and misinformation or look elsewhere to discover a supportive neighborhood.