With TikTok being as well-liked as it’s, it’s not shocking to see different firms trying to hop on board the bandwagon with companies much like it. In Reddit’s case, again in December 2020, they introduced that they might be buying Dubsmash, a TikTok competitor in hopes that they might be capable of hyperlink it as much as its platform.

Back then, the app would live on by itself separate of Reddit, however that may not be the case. In an announcement by Reddit, come February 2022, they are going to be shutting Dubsmash down. It will not be accessible from the app shops it was accessible on, and the app may even cease working.

However, this doesn’t imply that Reddit is giving up its ambitions for a TikTok competitor. Instead, they are going to be taking Dubsmash and integrating its options into the Reddit app itself. According to Reddit, “Since joining, the Dubsmash team has been working to integrate their innovative video creation tools into Reddit — with a goal of empowering Reddit’s own creators to express themselves in original ways that are authentic to our communities.”

This implies that as a substitute of customers utilizing Dubsmash as a standalone app, they’ll now want to make use of the Reddit app in the event that they need to proceed utilizing its options. In a approach it make sense as it might additionally draw customers onto the Reddit platform in the event that they weren’t on it already. Reddit has additionally introduced a bunch of latest options and in addition Reddit-exclusive lenses that customers can look ahead to.

Filed in General. Read extra about Reddit and Tiktok. Source: redditinc