Reddit to Shut Down Dubsmash App, Integrate Video Tools With Platform

Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community stated on Tuesday, only a 12 months after shopping for it for an undisclosed sum to bolster its video creation instruments.

The standalone Dubsmash app won’t be out there for obtain after February 22, Reddit stated, because it rolled out new digicam and enhancing options as a part of its video instruments.

TikTok’s huge success with short-form movies has pushed different social networks to include the format on their platforms, with Snap rolling out Spotlight; Facebook, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.

“The Dubsmash team has been accelerating Reddit’s video, so parts of Reddit will feel familiar to Dubsmashers,” the corporate stated in a blog post.

Since Dubsmash’s acquisition, Reddit stated it had seen 70 p.c development in general hours watched, whereas the variety of each day energetic video viewers rose by over a 3rd.

Viewership for brief movies, which the corporate defines as two seconds or much less, has additionally risen by 50 p.c quarter-over-quarter.

© Thomson Reuters 2021