If you opened your Reddit app right now and seen a brand new video button subsequent to the search bar, you can be a faucet away from experiencing the discussion board platform’s tackle TikTok. TechCrunch writes that the video feed, which pulls content material from subreddits you observe together with some you don’t, began rolling out to iOS customers on Friday.

Loading up the feed by myself Reddit iOS app, the expertise is unavoidably TikTok-like. You can scroll by a vertical, perpetual checklist of movies that includes content material from the broad world of Reddit. Interaction choices embrace upvoting and downvoting, together with commenting, “awarding” (utilizing Reddit’s in-app foreign money to buy medals and reactions), and sharing.

What’s not clear is how Reddit pulls video content material from subreddits you don’t observe. TikTok is famous for its algorithm, however when TechCrunch requested if Reddit deployed one thing comparable, the corporate declined to remark. When requested by The Verge the way it recommends content material, and if the video function had an official title, Reddit additionally declined to remark.

It shouldn’t be too shocking that Reddit is pushing additional into video. Not essentially as a result of different platforms and social networks like Instagram and Snapchat have their very own TikTok rivals, however as a result of Reddit implied as a lot when it acquired Dubsmash. The inventive video app isn’t concerned on this particular function, however Reddit nonetheless intends to include its video instruments — and completely new ones — into its platform going ahead.

Reddit hasn’t shared particular particulars on when you’ll be able to count on the function to hit your system, or if it’ll come to Android, however it’s rolling out now.