RainbowLuv, an utility that’s designed for members of the LGBTQIA+ group, has been launched by matchmaking service Matrimony.com. The app’s launch comes because the service reportedly seeks to cater to as much as 13 million customers within the nation, months after it launched an app with assist for regional languages to extend its person base in India. RainbowLuv is already obtainable to obtain for iOS and Android smartphones, and customers might be required to offer a government-issued identification doc for security functions.

Matrimony.com introduced the launch of the RainbowLuv app for members of the LGBTQIA+ group on Monday. According to a report by Reuters, the app is seeking to serve between 11 million and 13 million customers within the nation, regardless of the dearth of official information on the group. 

RainbowLuv, which is out there to obtain by way of the Google Play retailer and the App Store, options over 122 orientation tags, 48 pronouns, and 45 gender identities, in accordance with the report.

Users can set up the app on iOS and Android smartphones, however might want to submit government-issued identification together with a selfie verification course of, which seem like a part of the service’s security measures.

The new app will go up in opposition to established relationship apps, akin to Bumble and Grindr— which additionally supply customers the selection of choosing pronouns and gender identities. It is price noting that whereas a 2018 Supreme Court ruling improved the rights of the LGBTQIA+ group with the partial repeal of Section 377 of the Indian Penal Code, the nation’s legal guidelines do not at present accord authorized standing to same-sex marriage.

The launch of RainbowLuv comes months after Matrimony.com launched Jodii, an utility much like its common matchmaking service with assist for regional languages, as a part of its try to extend its userbase within the nation, in accordance with the report.