Qualcomm is seeking to severely beef up its PC processors, with the corporate asserting plans for a next-generation Arm-based SoC “designed to set the performance benchmark for Windows PCs” that will be capable to go face to face with Apple’s M-series processors.

Dr. James Thompson, Qualcomm’s chief expertise officer, introduced the plans for the brand new chips on the firm’s 2021 investor day occasion, with the objective of getting samples to {hardware} clients in about 9 months forward of product launches with the brand new chip in 2023.

The new chip might be designed by the Nuvia staff, which Qualcomm had purchased earlier this yr in a large $1.4 billion acquisition. Nuvia, notably, was based in 2019 by a trio of former Apple employees who had beforehand labored on the corporate’s A-series chips.

The firm is making massive guarantees, too: along with providing competitors to Apple’s stellar M-series chips (which energy its newest MacE-book Pro and MacE-book Air laptops and that iMac and Mac Mini desktops), Qualcomm is aiming to steer the sphere for “sustained performance and battery life,” too. Additionally, Qualcomm promised that it could be scaling up its Adreno GPUs, too, with the objective of providing desktop-class gaming capabilities for its future PC merchandise.

Qualcomm has tried to interrupt into PC chips earlier than, with merchandise just like the Snapdragon 8cx line of processors and its partnership with Microsoft on the Surface X’s SQ1 and SQ2 chips. But the place Apple’s Arm-based chips supplied a revolutionary expertise of energy and battery life when it launched the M1 lineup final yr, Qualcomm’s PC efforts have been lackluster to this point.