Popular social media website Instagram has banned fashionable pornography web site Pornhub from the platform after the latter created one other account following an earlier dismissal from Instagram final month.

Things had been wanting up for Pornhub when the corporate introduced a triumphant return to Instagram with a tweet on October 18 that learn “We are BACK on Instagram with our new official account.” Shortly thereafter on October 26, Pornhub’s Instagram account was eliminated, says Variety. This most up-to-date elimination is definitely the second time that Pornhub has been banned from Instagram—the primary was just last month.

“We’ve permanently disabled this Instagram account for repeatedly violating our policies,” a Meta spokesperson informed Gizmodo this morning in an electronic mail.

According to reporting from The Verge, Pornhub’s Instagram account was first eliminated in September, a number of weeks after the account was disabled. Meta mentioned that Pornhub broke its phrases of service a number of occasions over a span of ten years, and defined to The New York Post that the web site particularly engaged in “sexual solicitation” by encouraging customers to depart Instagram to go to Pornhub.

Pornhub retaliated towards this preliminary ban by publishing an open letter on Twitter from the corporate in addition to a number of activist teams and grownup performers. The letter was instantly addressed to Meta CEO Mark Zuckerberg, head of Instagram Adam Mosseri, Meta President of Global Affairs Nick Clegg, and Meta Chief Legal Officer Jennifer Newstead. “We demand an explanation and guidance as to why our accounts are continuously deleted, and why content we spend money creating in order to engage with our audience is removed, even when we do not breach any of Instagram’s rules,” the letter reads.

Pornhub and Pornhub’s mother or father firm MindGeek didn’t instantly return Gizmodo’s request for remark.

Both the September and October bans are an enormous blow to the extremely fashionable and seemingly floundering porn web site. In August, Visa and Mastercard introduced that they won’t be honoring digital funds made by advertisers buying area on Pornhub. Earlier this summer season, MindGeek’s CEO and COO abruptly resigned below unclear circumstances that MindGeek claims had been in dialogue for months previous to the announcement in June.