Pinterest Launches New Advertising Features to Drive Shopping

Pinterest will roll out new options for manufacturers to advertise merchandise and concepts to customers, the digital pinboard firm mentioned Wednesday, a part of an effort to develop on-line purchasing on its web site.

The options come as social media rivals together with Facebook, TikTok and Snap compete for the profitable e-commerce market with in-app purchasing or digital clothes try-ons.

Brands can now add their product catalogues and Pinterest will routinely pull objects right into a slideshow commercial that will probably be tailor-made to customers primarily based on their pursuits, the corporate mentioned.

The characteristic will make it simpler for advertisers to have video advertisements, which will be time-consuming to supply, mentioned Julie Towns, world head of advertisements product advertising and marketing at Pinterest.

“We want to drive that attention-grabbing aspect that video has,” she mentioned.

Even as different tech giants enter e-commerce, Pinterest’s benefit is customers come to the app with a purchasing mindset and to “plan their future,” mentioned Jon Kaplan, Pinterest’s chief income officer.

The web site has develop into broadly generally known as the place the place customers can save concepts for subjects such weddings, house decor, or recipes.

Pinterest will even introduce an advert format to facilitate firms and content material creators working collectively on paid partnerships. For instance, a creator could make a video submit a few dessert recipe, and a baking model will pay to advertise that advert to extra customers.

© Thomson Reuters 2021