Pinterest is stepping up its efforts to lure creators to its platform, and making its app a little bit extra like TIkTok within the course of. The firm confirmed off numerous new creator-focused options Wednesday to mark its annual “Creator Festival” occasion.
The adjustments embrace a redesigned dwelling feed that separates the app into two tabs: “Browse,” which incorporates a acquainted grid of Pins, and “Watch” a brand new feed of full-screen vertical video that appears loads like TikTok.
But as a substitute of viral dances and catchy music, Pinterest’s Watch part is an countless feed of “Idea Pins,” the Stories-like the corporate launched earlier this 12 months. Idea Pins permit creators to publish the type of first-person video with narration or textual content overlays that you just may discover on platforms like TikTok. The characteristic has been central to the corporate’s initiatives, although the corporate has been slower to embrace influencers than some competing platforms.
But with the brand new “Watch” feed, Idea Pins are shifting entrance and heart throughout the app, and can be served as much as customers in a swipeable, TikTok-like format. And, after initially limiting the format to a small group of vetted creators, Pinterest is including options it hopes will spur extra customers to create Idea Pins of their very own. A brand new “Takes” characteristic will permit customers to riff off of different creators’ Idea Pins, much like the way in which creators could remix or reply to one another’s TikToks.
While TikTok will not be the platform most related to creators, the corporate has been steadily ramping up its efforts to interact with extra influential customers. In addition to creator profiles and Idea Pins, the corporate additionally launched a $500,000 creator fund to supply direct monetary help to creators from underrepresented backgrounds. And the corporate launched devoted monetization options to assist creators generate profits through model partnerships.
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