The smartphone market within the US grew 27 % year-over-year within the first half of 2021, with OnePlus rising because the quickest rising vendor following Motorola and Apple, based on a market analysis agency. The progress primarily got here on carriers pushing 5G upgrades in addition to closely reductions given on 5G telephones. The exit of LG from the market can also be believed to have helped distributors together with OnePlus, Motorola, and Nokia model licensee HMD Global garner sturdy progress. However, the continuing part scarcity is predicted to influence inventories and shipments within the US market — just like its world counterparts.
Research agency Counterpoint has released a report back to element the expansion of the US smartphone market in H1 2021. The report highlighted the year-over-year progress available in the market regardless of world part shortages and acknowledged that each Apple and Samsung continued to be the highest sellers within the premium section. While Apple grew 53 % year-over-year, Samsung marked a 17 % progress within the first half.
However, on the a part of the quickest rising vendor, OnePlus got here on high with a whopping 428 % year-over-year progress recorded throughout the interval, based on the agency.
“With the introduction of the N100 and N10 5G in January, OnePlus quickly gained market share in Metro by T-Mobile,” mentioned Maurice Klaehne, Senior Research Analyst at Counterpoint. “Besides, it continues to push its premium device presence at T-Mobile with the latest OnePlus 9 and 9 Pro.”
OnePlus was additionally amongst the unique tools producers (OEMs) who have been in a position to leverage LG’s exit to develop their market share within the US.
Counterpoint famous that regardless of the general progress available in the market, provide for Android distributors has to this point been constrained.
“The current global component shortage has tightened the inventory situation in the US market. However, it seems that global OEMs are prioritising the US market over other regions,” mentioned Counterpoint Senior Analyst Hanish Bhatia.
He added by saying that part shortages have been leading to producers within the US falling quick in assembly provider calls for for particular smartphone fashions and forcing them to prioritise sure fashions over others. The analyst famous that Samsung grew to become one such vendor, and it had shifted its focus to premium units over the mid-range Galaxy A sequence on the provision facet.
“If this continues, it may put a big constraint on the supply side in H2 2021,” he continued.
The market of smartphones within the US is, nonetheless, predicted to proceed its progress momentum sooner or later. Counterpoint analysts consider that there are a number of demand drivers for smartphones within the nation.
“If Verizon’s purchase of Tracfone goes through, millions of subscribers will need to be migrated from T-Mobile and AT&T to Verizon’s network, which needs a large number of affordable devices,” mentioned Counterpoint US Research Director Jeff Fieldhack.
He added that along with the Tracfone acquisition, the Verizon CDMA is shutting down in December 2022 and T-Mobile is closing Sprint’s 3G CDMA community by January 1, 2022. DISH can also be mentioned to maneuver tens of millions of its CDMA subscribers over to AT&T — its new cell digital community operator (MVNO) associate.
All that is anticipated to assist push the demand for brand spanking new smartphones within the US marketplace for a while.
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