One of Coachella’s Acts Had a Very Cool Avatar Connection

A Coachella crowd waves their arms in the air in front of a colorful stage set for artist Anitta.

Indio,CA Coachella Music Festival Main Stage
Screenshot: Coachella/YouTube

The music scene’s massive pageant return has come to a detailed as Coachella wrapped up final weekend. io9 was in a position to attend by means of a media cross to catch all of the sights and sounds (learn our Danny Elfman report right here)—which included not solely music but additionally inventive units and installations. Through know-how and bodily units, performers actually introduced out a style of their worlds, particularly Brazilian singer Anitta, who collaborated with Disney Imagineering legend Joe Rohde to construct a hometown realm in the midst of the desert to drive her propulsive setlist.

In an interview with Nylon magazine, Anitta, a Latin Grammy-nominated and MTV Europe Music Award-winning artist, defined how she linked with the Pandora: The World of Avatar inventive government. “I was watching this documentary of Disney World and I saw this guy Joe [Rohde], he built the Animal Kingdom park,” she stated. “There is so much fantasy—nature and magic. I managed to bring him to this stage. Walt Disney was a dreamer, and that’s how I am… I’ve got to bring my country [to Coachella]. Somehow.”

Anitta at Coachella with a set designed by Joe Rohde

Screenshot: Coachella/YouTube

Anitta introduced her tradition to her daytime set—together with visitors Snoop Dogg, Saweetie, and a digital Cardi B—by means of an AR wall-esque use of screens that enveloped the stage and sensible units to embody the Brazilian favela neighborhood the place she grew up.

Rohde, who led the cost with groups to deliver genuine cultural illustration to Disney Parks at Walt Disney World’s Animal Kingdom, shared the next in an Instagram post: “One of the functions that a set brings to a performance is to make abstract ideas concrete. Anitta comes from the favela, which is a place people have many preconceptions about. A place many people never leave, yet a place of life. How do you convey three ideas at once? 1. The vitality of the favela. Despite being “poor” it’s dynamic and vigorous. Life creates texture, age, proof of life and residing. So dimensionality is vital. 2. A tough idea…the favela set appears so stable, so actual, that this have to be all there’s. The favela is all there’s, the one place. But it isn’t. People like Anitta remodel and increase the place and the thought of the place…so the set should seem unchangeable, however really change. To present change is feasible. 3. To convey emotion to an enormous area and crowd. So the set which is restricted in measurement should merge with the media in a form of collage. So that it’s laborious to inform which actuality one is seeing on the display. Guest CardiB seems like some goddess not simply on a display however in a world. The second to final picture is just not digital media however dwell feed of the stage. Everything turns into massive, transcending the constraints of the favela. Like a biography of Anitta in set transformation.”

Rohde’s retirement from Disney Imagineering was a momentous event and his impeccable contact on experiences has been noticeable since his departure. When you stroll by means of or see a Rohde setting, you realize it. Seeing a favela on stage in the midst of a polo discipline in California transported the viewers to Brazil in the best way that visiting an immersive Disney park can take you to the imaginative world of Avatar in its Pandora-themed land. It is to date probably the most plausible land primarily based on fashionable IP, with a definite signature even the Star Wars-associated areas are lacking.

Joe Rohde with director James Cameron at Pandora the World of Avatar

Joe Rohde with director James Cameron at Pandora the World of Avatar
Screenshot: Disney Parks/YouTube

In a Disney Parks special, director James Cameron, who labored very carefully with Rohde, described the immersive expertise by saying, “You could come here 50 times and have 50 different stories.” (He even requested Imagineering, “Could we come down here and shoot some scenes?”) I want I beloved the Avatar motion pictures as a lot as I like Pandora as a result of it feels extra actual and true to its universe (sufficient to get me to care) than the Batuu of Galaxy’s Edge does to Star Wars. Seeing Rohde play in different mediums like music units for a high international artist was actually unbelievable. And whereas he’s not at Disney, he’s off to larger and additional out-there tasks along with his new gig, working with Virgin Galactic as a strategic advisor.


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