Nvidia’s Shield TVs are a number of the greatest streaming video packing containers in the marketplace, however following a current replace to Android TV, Shield TV customers are beginning to see advertisements on their house display screen they usually aren’t joyful about it.

The newest replace to Android TV on Shield TV units began rolling out earlier this month and featured a small UI redesign that added massive banner pictures to Android TV’s house display screen, much like what you get when utilizing Google TV units just like the Chromecast with Google TV. 

Now technically, Google calls these banner pictures “recommendations,” as they’re repeatedly up to date and rotated to assist customers discover new streaming content material Google thinks they may get pleasure from. However, a variety of Shield TV customers contemplate these pictures to be commercials (particularly after they advocate exhibits on companies customers aren’t even subscribed to), and as such, have taken to exhibiting their displeasure with the current replace by evaluation bombing the listing for the Android TV Home app, which now has a one-star ranking throughout greater than 800 evaluations.

As seen in a variety of evaluations and complaints on Reddit, many Shield TV customers are sad about the best way Google has killed off Android TV’s beforehand minimalist design by implementing intrusive banner advertisements that take up considerably extra space, notably on what is meant to be a premium streaming machine that goes for $150 or $200 relying on the mannequin.

Thankfully, when you personal a Shield TV and aren’t a fan of the brand new banner advertisements, there are a few issues you are able to do. First, whereas it received’t fully get rid of suggestions, you’ll be able to scale back their influence by going into the Settings menu, discovering Device Preferences, clicking on Home Screen, and disabling the toggles for video and audio previews. Alternatively, you should utilize ADB to exchange the usual Android TV launcher with one thing else, although I wouldn’t advocate this selection except you’re snug tweaking your machine utilizing command line features.

But extra importantly, the addition of recent banner pictures in Android TV is merely only one instance of a rising pattern during which main OS makers have begun inserting advertisements in a variety of units from smartphones to good TVs. Sometimes these advertisements are introduced as instruments to assist customers discover new content material, whereas in different conditions (like on Samsung telephones), advertisements can seem as undesirable notifications alerting customers a few newly introduced Samsung machine or service.

Unfortunately, oftentimes there’s no simple strategy to do away with the advertisements, which causes consumer dissatisfaction or could even finally drive customers away from their present units or platforms. But the actual unhappy half is that till customers make sufficient noise or trigger an organization’s gross sales to drop, it’s laborious to say when this pattern of seeing increasingly advertisements in trendy devices will cease.