NPR’s podcast efforts have more and more revolved round its paid, ad-free NPR+ service, and now it is providing stronger incentives to spend cash. Axios reports the group will supply content material obtainable solely to NPR+ subscribers. The new present The Limits with Jay Williams, as an example, will supply a separate content material launch in its feed. NPR VP Joel Sucherman additionally stated NPR may check perks like unedited interviews and member-only occasions.

You’ll even have additional motivation to assist native stations. NPR will launch a subscription podcast bundle within the second half of 2022 that offers station members wider entry to an on-demand podcast library and different content material. It’s much like PBS Passport, Sucherman stated. The firm can also be including extra exhibits to NPR+.

The public broadcaster is not ditching free, ad-supported podcasts any time quickly. However, the shift is not stunning. Podcasts assist usher in a youthful, extra numerous viewers than standard radio, Axios stated. A subscription drive like this might keep listenership and funding even when fewer individuals tune into dwell programming.