At this level, we’re all fairly used to seeing Instagram copy TikTok. Now, in a brand new twist, TikTok is copying Instagram with a brand new function referred to as “Photo Mode.” The replace permits TikTok customers to share a number of nonetheless photographs in a submit, together with captions of as much as 2,200 characters.

The new picture posts, which might additionally function music, will seem in customers’ For You web page alongside movies. In a weblog submit, TikTok says it hopes Photo Mode, mixed the recently-extended enable creators to “express themselves and more deeply connect with others.”

But Photo Mode can also be making the For You Page extra like Instagram in ways in which is probably not as artistic. According to Mashable, the function is already by creators to share recycled textual content memes and different content material that’s typically standard on… Instagram.

But TikTok now copying Instagram’s unique premise is particularly noteworthy provided that Instagram has reportedly been scuffling with engagement with its TikTok clone, Reels. The Wall Street Journal lately that TikTok continues to be vastly outpacing Instagram Reels in each day watch time.

It’s additionally the most recent bout of each social media platform shamelessly copying one another till all of them look form of . In the final six weeks alone: and have give you their very own tackle French upstart BeReal (Instagram’s hasn’t formally launched but). Twitter launched a TikTok-style feed for movies. While YouTube Shorts, itself a TikTok clone, added TikTok-style .