In just some months, Nothing, One Plus co-founder Carl Pei’s new firm, has managed to rapidly construct model recognition and hype by teasing a product that doesn’t really exist. Today that adjustments, nevertheless, as Nothing has officially revealed its ear (1) wi-fi earbuds that boast a stable set of options for simply $99.

What instantly units the ear (1) earbuds other than the seemingly countless record of choices already accessible now’s their design, which displays the Swedish-based aesthetics of Teenage Engineering who’re finest recognized for his or her Pocket Operator synthesizers and up to date collaborations with Ikea. The clear plastic housing used for the ear (1) earbuds and charging case may even undoubtedly remind ‘80s kids of the see-through gadget fad where all of the electronics inside were laid bare, although Nothing hasn’t left the internal workings of the ear (1) buds fairly as uncovered.

Teenage Engineering additionally assisted in ensuring the ear (1) earbuds sound nearly as good as they appear, and in consequence inside every bud is a strong bass-boosting 11.6-millimeter driver which is a function we’ve but to see on wi-fi earbuds priced beneath $100. The identical goes for lively noise-canceling (ANC), which on the ear (1) takes benefit of three microphones to dam out as a lot sound as attainable in noisier environments, however will also be turned right down to a much less aggressive mode while you don’t wish to tune out every thing, or a transparency mode which boosts sounds round you for while you wish to have a dialog with out eradicating the buds.

The varied ANC modes might be toggled utilizing a linked cell app, or faucet gestures on the earbuds themselves, whereas sliding a finger up and down the flat aspect of the ear (1)’s stems supplies fast entry to quantity changes. Battery life for the earbuds alone is promised to be as much as 5.7 hours and clocks in at 34 hours in complete when paired with the wi-fi charging case whilst you’re away from an influence supply. It’s not the smallest charging case we’ve ever seen, but it surely does function the identical clear design of the buds, which can or is probably not welcome relying on how clear you retain your earbuds.

The ear (1) shall be accessible by way of Nothing’s website beginning on July 31 in restricted portions (borrowing a web page from Nintendo’s playbook to maintain the hype going) after which accessible en masse world wide in varied retailers beginning on August 17. We have a full evaluate of the ear (1) coming quickly however even when they’re not an industry-changing addition to the wi-fi earbud market, for $99 they already make a compelling case over the competitors.