New Spotify Feature Will Make You and Your BFF a Personalized Playlist

Capitalizing off of the success of customized music options just like the year-end Wrapped playlists and more moderen Only You listening hub, Spotify is formally rolling out Blend, a customized playlist that can permit pals to find the methods their tastes in music overlap.

In beta testing since June, Blend is formally rolling out to all Spotify customers on Tuesday. The new characteristic will permit customers to decide on pals to “blend” their musical tastes with, and can then assemble customized playlists primarily based on the songs that make up the Venn diagram of each customers’ favorites.

On cell, customers can entry the characteristic by navigating over to the Made For You hub and tapping Invite to ship an invite to hook up with any good friend with a Spotify free or premium account. Once your good friend accepts the invite, Spotify will algorithmically generate a customized monitor record made up of songs you’ll each love and extra suggestions that take your shared listening preferences and tastes into consideration. According to Spotify, premium customers can even be capable to simply inform which good friend contributed which songs, since these playlists will record which consumer’s listening preferences impressed the tune choice.

When two customers create a Blend—we’re going full correct noun on this one, I assume—they’ll additionally obtain what’s generally known as a “taste match score,” which is able to grade how related or distinctive their listening preferences are, as in contrast with these of their different pals. As with Wrapped playlists and the Only You hub’s Audio Birth Chart, customers can even be capable to share the information tales Blend produces throughout social media channels.

Spotify’s data-collection playlists have seen appreciable success since Wrapped debuted again in 2018, prompting the streaming service to broaden its customized choices to incorporate playlists making up customers’ “audio birth chart” and “dream dinner party.” The completed merchandise are enjoyable and extremely shareable, in the end making a type of viral suggestions loop that Spotify is undoubtedly all too completely satisfied to make use of as free promoting for its personal platform.