The subsequent large participant within the streaming wars now has a reputation: Warner Bros. Discovery.
David Zaslav, the Discovery CEO who will lead the brand new mixed enterprise if cleared by regulators, introduced the identify to WarnerMedia workers Tuesday, in accordance with a press launch.
“We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration,” Zaslav advised the workers from the studio lot in Burbank, California, in accordance with the discharge.
The firm’s tagline might be, “the stuff that dreams are made of,” in a nod to the 1941 Warner Bros. movie “The Maltese Falcon.”
The new media firm could be the results of a $43 billion proposed merger between Discovery and WarnerMedia, which AT&T stated it could spin out simply three years after shopping for Time Warner (because it was named on the time) following a protracted battle with the Justice Department.