A take a look at Netflix’s present information, which is often held below lock and key and never obtainable to the general public, has offered a brand new data on what the success of South Korean drama Squid Game means to the corporate. In brief, buckets and buckets of cash and many individuals sticking round till the top.

Citing confidential information in inner Netflix paperwork, Bloomberg published a report on Sunday stating that Squid Game will generate roughly $900 million in worth for the corporate. This quantity doesn’t seek advice from gross sales—the corporate doesn’t promote particular reveals—however reasonably displays the distinctive manner Netflix determines a present’s contribution to its backside line primarily based on what number of subscribers have watched it.

The quantity alone can be spectacular, however what makes it actually outlandish is the truth that the present solely value $21.4 million to make. Some leisure executives keep that producing Squid Game within the U.S., the place high expertise calls for high greenback and studios work in line with union manufacturing laws, would in all probability have value five to 10 times more.

Bloomberg’s report additionally offered an in depth take a look at information the press, buyers, Hollywood, and even present creators have been itching to get their palms on for years.

For occasion, whereas Netflix releases information on how many individuals watched a minimum of two minutes of a present on some events, it doesn’t reveal how many individuals watch greater than that or how many individuals end a present. Until now, a minimum of.

According to Bloomberg, Netflix reportedly estimates that 89% of viewers who began watching Squid Game have gone on to look at a minimum of 75 minutes. That interprets to a couple of episode. For reference, 132 million which have watched a minimum of two minutes within the present’s first 23 days.

When it involves how many individuals truly completed watching the present within the 23 days since its premiere, the outlet stories that this quantities to 66% of viewers, or 87 million individuals.

Overall, viewers have seemingly spent greater than 1.4 billion hours watching Squid Game, Bloomberg said.

The information is illuminating and can seemingly gas Netflix’s urge for food for much more worldwide content material and inspire different studios to look exterior U.S. borders for good reveals. As a fellow Okay-drama and worldwide present fan, this makes me completely satisfied. There are so many superb reveals being made internationally, and I recognize the chance to search out extra of them on mainstream streaming platforms.

Netflix isn’t very completely satisfied Bloomberg printed its confidential inner information, although. The firm instructed Bloomberg via its legal professional that it could be inappropriate for the outlet to publish the info within the paperwork.

“Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure,” the legal professional instructed the outlet.