Netflix’s upcoming ad-supported tier won’t be one of the best streaming choice for commuters and different viewers who ceaselessly watch on the go. Developer Steve Moser has discovered textual content inside the code of the service’s iPhone app that claims “Downloads available on all plans except Netflix with ads.” If viewers cannot obtain content material to their units on the tier, meaning they will not be capable of watch their exhibits or motion pictures whereas offline. Netflix neither confirmed nor denied the absence of offline viewing with the providing, but it surely advised TechCrunch:
“We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point.”
Back in July, Netflix co-CEO and Chief Content Officer Ted Sarandos admitted in an earnings name that the upcoming subscription choice won’t embody the entire service’s licensed content material at launch. The firm nonetheless has to renegotiate offers with studios to have the ability to supply their exhibits and films alongside adverts. Similarly, the absence of offline viewing may additionally have a respectable motive aside from Netflix desirous to compel the tier’s subscribers to pay extra for premium membership.
As TechCrunch notes, it may very well be technically difficult to serve adverts with offline content material. In reality, Netflix will not be the one streaming platform with an ad-supported choice that does not include offline viewing. HBO Max’s and Hulu’s, as an illustration, haven’t got a obtain operate both. Based on Netflix’s assertion, although, issues may nonetheless change by the point the tier launches early subsequent 12 months.
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