As a part of its newest push to court docket households, Netflix is launching two new options that spotlight its kids’s programming. Starting at the moment, subscribers will see a brand new high 10 checklist on youngsters and household profiles that ranks the streamer’s hottest kids’s exhibits and films. Netflix says the leaderboard might be up to date day by day to replicate what its 208 million clients are watching in 93 nations throughout the globe. Viewers can entry the highest 10 within the youngsters homepage or within the ‘New & Popular’ part within the menu bar throughout gadgets, barring Apple TV.

To assist dad and mom hold observe of what their kids are watching, Netflix can also be sending out a biweekly e mail e-newsletter filled with suggestions primarily based on youngsters’ viewing habits, together with the their thematic preferences (like science or friendship exhibits), and recommendations on the streamer’s parental controls. That will land within the inbox of fogeys who’ve a youngsters profile arrange beginning July sixteenth.

The options arrive as Netflix ramp up its youngsters’ content material within the face of stiff competitors from streaming rivals. On Tuesday, the corporate prolonged its US licensing deal for Universal’s animated movie slate, giving it entry to Illumination and Dreamworks motion pictures comparable to Minions: The Rise of Gru. In addition, Bloomberg revealed that the streamer had struck a partnership with Moonbug Entertainment for brand spanking new exhibits primarily based on its in style YouTube properties CoComelon, Blippi and Little Baby Bum. 

Netflix’s latest high-profile youngsters releases embrace a cooking present starring Michelle Obama titled Waffles + Mochi and the Lord and Miller produced animated film The Mitchells vs the Machines. In the previous, the streaming service has used interactive exhibits, IP acquisitions and sequence aimed toward preschoolers to maintain households coming again.

The competitors has additionally seized upon youngsters content material as a way of attracting subscribers. Earlier this yr, HBO Max ordered a raft of latest Cartoon Network exhibits, bumping up its slate to 300 hours of youngsters’s originals and three,000 hours of library programming. Disney, in the meantime, has unloaded its vault of cherished household classics onto Disney+, together with Pixar exclusives and spinoffs comparable to Luca and Monsters at Work. Paramount+ additionally simply introduced a Fairly OddParents live-action reboot so as to add to its Nickelodeon line-up.