Netflix says 142 million households watched Korean sequence ‘Squid Game’ | Engadget

According to Bloomberg, Netflix’s pre-recorded name to shareholders asserting its third-quarter outcomes offers us one other glimpse at how profitable Squid Game was. Around 142 million households worldwide watched the Korean-language present about debt—ridden people taking part in a lethal sport for a money prize value tens of tens of millions of {dollars}. That makes it the most-viewed new present in Netflix historical past, the publication mentioned. 

Squid Game captured the “cultural zeitgeist” and claimed the #1 spot within the streaming big’s rankings in 94 international locations, together with the US, Netflix has revealed. Since there’s an enormous demand for all issues Squid Game, Netflix has additionally introduced that shopper merchandise primarily based on the present at the moment are on their strategy to retail. 

Just a few days in the past, Bloomberg obtained paperwork detailing the corporate’s scores for “impact value” and “efficiency.” Netflix has been fairly secretive on the metrics that make a title profitable or not, and the paperwork confirmed the way it measures sequence’ and films’ success. Squid Game was a standout, producing $891.1 million in impression worth, which is round 41.7 instances — that is its effectivity rating — its price range of $21.4 million.

Thanks partially to Squid Game’s huge viewership, Netflix mentioned it posted its finest subscriber development of the yr. “As the quarter continued, we saw an acceleration in our growth,” Chief Financial Officer Spencer Neumann mentioned on the decision. It welcomed 4.38 million subscribers within the third quarter, largely from Asia and Europe, and it expects to get 8.5 million extra clients within the ultimate quarter of 2021.