Forging forward with plans to entice new customers with TikTok-like quick video feeds, Netflix will start testing a “Kids Clips” characteristic on its iOS app this week that can assist to show younger viewers to its huge library of youngsters’s content material.

Much like “Fast Laughs”—the TikTok-style infinite scroll of quick comedy content material the platform debuted earlier this 12 months—“Kids Clips” will operate as a kind of spotlight reel for Netflix’s kids’s programming, and comes as Netflix is more and more competing with social media platforms like TikTok for eyeballs. The characteristic was first noticed by iOS developer Steve Moser, who found it hidden in code and handed the information on to Bloomberg News.

According to Bloomberg, the brand new feed will start rolling out this week for U.S.-based and Spanish-speaking Latin American customers, in addition to in key markets in Canada, Australia, and Ireland. Unlike Fast Laughs, which is a vertical feed a la TikTok, Kids Clips can be a horizontal feed—which means customers might want to tilt their telephones into panorama mode in an effort to scroll by—and movies will take up the whole display screen. Presumably to chop down on the mind rot that’s in all chance affecting TikTok-addicted adults as we converse, Netflix’s youngster customers will reportedly be restricted to watching 10 to twenty clips at a time. The clips can be from longer Netflix reveals and films, not short-form originals.

The streaming large has alluded to the specter of TikTok in latest earnings stories, citing the platform as one of many key opponents accountable for tempting customers to expend their valuable viewing time outdoors of Netflix.

“TikTok’s growth is astounding,” the streaming service wrote in a July 16 letter to shareholders, “showing the fluidity of internet entertainment.”

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Seemingly inspired by the way TikTok’s snackable content stimulates users and encourages them to spend more time on the platform, Netflix has been increasingly tinkering with the ways in which users experience its content on mobile. In addition to the new short video feeds, the platform has also been experimenting with an instant-streaming shuffle feature called “Play Something,” which Android users can use to queue up algorithmically selected shows and movies based on their viewing histories and preferences.