Netflix is interesting to extra of its subscribers in an transfer that may permit tens of hundreds of people all over the world to preview movies and television reveals earlier than they’re launched on the streaming platform. This is a drastic enhance from the two,000-plus subscribers who beforehand had VIP preview entry.

The program, referred to as the Netflix Preview Club, was first introduced final yr and follows the identical historic custom as Blockbuster motion pictures for the reason that Silent Film period, inviting subscribers to play a pivotal position within the platform’s content material. Through this system, viewers are invited to share what they preferred and didn’t like, offering them with the chance to play an integral position in what individuals see on Netflix.

The firm first reached out to some subscribers in May of final yr in a trial run of the Netflix Preview Club and requested a choose variety of individuals to preview upcoming movies and television reveals. In an electronic mail despatched to subscribers, the corporate wrote, “We at Netflix are building a community of members to view and give feedback on upcoming movies and series, and we’d like to know if you’re interested in being a part of it,” Variety reported.

The electronic mail continued, “It’s simple, but an incredibly important part of creating best-in-class content for you and Netflix members all around the world.”

Netflix requested the chosen subscribers within the trial group to observe the upcoming content material over six months and fill out a survey “to tell us what you liked, what you didn’t, how you’d make it even better, or how likely you’d be to recommend it to friends and family,” the e-mail additionally stated.

The Netflix Preview Club comes as the corporate works to construct profitability after sustaining a loss in subscribers for two consecutive quarters, layoffs, and strikes to crackdown on password sharing. The firm did handle to see subscriber will increase within the third quarter of this yr and hopes to make more cash after introducing ad-based tiers. Netflix instructed The Wall Street Journal that it plans to spend about $17 billion yearly on new movies and television reveals over the subsequent few years.

This new enterprise follows the strategies of different streaming providers that function comparable packages like Amazon Preview which invitations some subscribers to overview and supply suggestions on motion pictures and television reveals and Hulu rolled out its Hulu Brain Trust program which asks viewers to fill out a analysis survey after previewing its content material.