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Netflix Gaming Strategy Hits A Wall Of Unawareness

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Netflix Gaming Strategy Hits A Wall Of Unawareness

Netflix had made regular efforts since 2021 when it launched Netflix Games, which now has 25 cellular video games (or so). In the cellular Netflix app, free video games are prominently featured within the UI (on the backside), however persons are unaware or uninterested.

Apptopia, an analytics firm, urged that fewer than 1% of subscribers are downloading video games, which is a surprisingly low quantity. Some would possibly attribute this to the comparatively low variety of video games, and Netflix intends to double that to 50 this yr.

Among the titles that caught my consideration have been video games like Asphalt Extreme which may profit from good title recognition. Stranger Things: 1984 and Stranger Things 3 (the video games) are others we count on to be viral so long as the present does nicely.

Perhaps the first subject is that many Netflix subscribers would possibly use a PC, Mac, or TV that will not run these video games.

Overall, the thought is nice, and whereas it’s true that present video games aren’t blockbusters by any means, they’re FREE. That alone ought to entice some gamers to examine them out and check out.

In time, and with the suitable recreation catalog, Netflix may have one other enterprise to make its service sticky and have paid video games and even in-game purchases. Nothing factors out to that fairly but, and constructing this may take extra money and time. Netflix is glad to speculate for now.

Filed in Gaming. Read extra about Netflix.

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