Simone Biles competes on the uneven bars previous to the Senior Women’s competitors of the U.S. Gymnastics Championships at Dickies Arena on June 06, 2021 in Fort Worth, Texas.
Jamie Squire | Getty Images
NBCUniversal, the father or mother firm of CNBC, introduced Monday it can present greater than 7,000 hours of content material from the Tokyo Olympics throughout its networks and streaming platforms.
Historically, the Summer Olympics has been a large draw for viewers. In 2016, the two-week occasion attracted a mean of 27.5 million viewers throughout all NBC platforms, and delivered 3.3 billion minutes of streaming video. The 2012 Games in London attracted roughly 31 million viewers, and the 2008 Beijing Olympics averaged 27 million viewers.
This yr’s spectacle, which was postponed from 2020 due to the Covid pandemic, runs from July 23 to Aug. 8, with NBC’s broadcast community anchoring prime-time occasions. The video games will embrace 41 sporting occasions, together with new competitions reminiscent of baseball, softball, skateboarding, browsing and karate.
NBC will present widespread competitions, together with the USA males’s basketball staff’s chase for a sixteenth gold medal, ladies’s basketball, ladies’s soccer, swimming and gymnastics that includes USA champion Simone Biles. More than 5,000 hours will stream on NBColympics.com
In addition, cable sports activities community NBCSN will broadcast greater than 440 hours and USA Network greater than 380 hours on USA Network. The Olympic Channel will present Team USA competitions, together with wrestling and tennis. The Golf Channel will present golf occasions, and Telemundo Deportes will air competitions in Spanish language.
CNBC will present greater than 100 hours of competitions throughout its prime-time programming hours, together with diving, seashore volleyball, rowing, water polo and rugby. The community has aired Olympic video games since 2000.
People have their pictures taken subsequent to the Olympic Rings on June 03, 2021 in Tokyo, Japan. Tokyo 2020 president Seiko Hashimoto has said that she is one hundred pc sure that the Olympics will go forward regardless of widespread public opposition as Japan grapples with a fourth wave of coronavirus.
Yuichi Yamazaki | Getty Images
In a press release, Molly Solomon, NBC Olympics manufacturing president, mentioned protection across the Tokyo Olympics can be “unprecedented” and can showcase “once-in-a-generation athletes and storylines that will capture the incredible uniqueness of these Games and our times.”
In 2014, NBC and the International Olympic Committee agreed to a $7.75 billion media rights deal to increase their partnership. The present settlement runs via the 2032 Olympics and permits NBC to leverage the 2024 occasion in France and the 2028 Games in Los Angeles.
There has been opposition about holding the occasion this yr as Covid continues to influence international locations. The IOC has inserted intense pandemic protocols for the video games, together with testing athletes not less than each 4 days. Spectators from exterior of Japan won’t be allowed to attend competitions.
Disclosure: Comcast-owned NBCUniversal is the father or mother firm of CNBC.