As a journalist and investor, I’m at all times a little bit suspicious of single-product, super-niche firms; there are simply so many issues that may go fallacious, and one of many ways in which direct-to-consumer manufacturers do nicely is being able to cross-sell to its prospects. Morphée was a kind of manufacturers, beginning with its frankly ludicrously over-designed (however stunningly stunning) $99 non-digital sleep and meditation product. It added a product for kids, and at CES, it launched the Morphée Zen, a smaller, travel-focused leisure pebble.

The Zen is an ultra-portable “pebble” that provides psychological wellness coaching and sleep-focused leisure classes, together with soothing sounds, music and voice therapies. It has 72 audio classes primarily based on six themes, together with dynamic leisure, deep leisure, and respiration methods. There’s a bunch of nature sounds, stress-free music and fast two-minute “instant relief” classes to get your coronary heart fee right down to a extra manageable fee.

Of course, the true query right here is whether or not Morphée is making an attempt to stretch its model just a bit bit too far. Taking the smartphone gadgets away from children with the My Little Morphée may make sense and the unique Morphée is a chunk of artwork as a lot as a meditation system.

The Zen makes lots much less sense to me, in a world the place $69.99 a yr buys you a Calm subscription, and there’s an nearly infinite provide of meditations, sleep sounds and focus music out there from Spotify, YouTube and, nicely, just about all over the place else you’ll be able to think about. Do we actually want one other product that can — in the end — find yourself in a landfill someplace, when a purely software program answer would accomplish primarily the identical factor?

The product will likely be out there in Q3 2022, priced at $79.99