BeReal, the more and more well-liked social media app that each different platform needs to be, is seeing some main traction in 2022. New knowledge signifies that the app—which is especially well-liked with the Gen Z crowd—has racked up 53 million downloads to this point this yr. While the app is doing effectively by way of downloads, it appears some individuals aren’t utilizing the app each day.

If you’re unfamiliar with BeReal, the social platform goals to make posting on-line a bit extra genuine. In a world of seemingly infinite filters, insurmountable follower counts, and vapid influencer content material, it’s not utterly surprising that the world has been feeling some social media fatigue. Enter BeReal: a new-ish social media app that’s been popping off during the last couple of months amongst teenagers and twenty-somethings.

I say “new-ish” as a result of regardless of the latest wave of latest downloads and customers—a few of who is perhaps inside your personal social circle—the app was formally launched back in 2020. The app has seemingly caught like wildfire in 2022, with a report from Sensor Tower stating that BeReal has seen 53 million downloads throughout the App Store and Google Play Store in 2022 alone. What’s extra spectacular, most if not all of those downloads are from word-of-mouth. Likewise, month-to-month energetic customers on the app jumped 2,234% since January 2022.

The caveat right here is that solely 9% of the BeReal’s Android downloads opened the app day by day in Q3 2022, in accordance with Sensor Tower’s estimates. While Sensor Tower didn’t report any knowledge on the share of iOS customers opening the app day by day—and didn’t reply to Gizmodo’s request for the knowledge—that is nonetheless an attention-grabbing conundrum. BeReal’s gimmick is that it’s a very low dedication social media app, the place all customers obtain one notification per day to publish inside a two-minute time-frame. Given this lackadaisical method to posting on social media coupled with the app’s rising reputation, you may anticipate this share to be manner increased—particularly since a earlier report estimated the each day Q3 2022 Android customers of BeReal’s rivals TikTok and Instagram to be 29% and 39%, respectively.

BeReal didn’t instantly reply to Gizmodo’s request for touch upon these stats.

While BeReal could also be lagging in each day customers, the latest spike in downloads is a promising prospect for the app. This newfound reputation could possibly be a rebound from the heightened social media consumption all of us confronted in the course of the covid-19 stay-at-home orders. Users that obtain BeReal could possibly be on the lookout for a respite from the social media burnout they’ve been experiencing over the previous few years, particularly contemplating the world continues to open again up. What’s baffling about these knowledge is the truth that the social market is so utterly saturated with titans. Platforms like Facebook, Instagram, Twitter, and Snapchat (sure, individuals nonetheless use that) are really the Goliaths to BeReal’s David.