Microsoft Acquires Clipchamp, a Browser-Based Video Editing App

Microsoft has bought Clipchamp, a Web-based video modifying utility for an undisclosed quantity. The tech large introduced the acquisition of the startup by a weblog submit on Tuesday, September 7. The deal will enable Microsoft to bolster Clipchamp’s video modifying know-how with Windows and combine the product choices obtainable by Microsoft 365. Clipchamp is already current as an app on the Microsoft Store.

“Clipchamp’s technical approach is to combine the simplicity of a Web app with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something that was formerly limited to traditional video applications”, mentioned Chris Pratley, Corporate Vice President, Office Media Group at Microsoft in a blog post. The monetary phrases of the acquisition weren’t disclosed publicly.

Microsoft might be taking a look at integrating Clipchamp with Microsoft 365. Pratley added, “As a Web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses.”

Clipchamp makes use of a PC’s GPU acceleration to render clips sooner. It has totally different templates, filters, transitions, inventory media, and types for social media posts, gaming clips, and academic functions. It provides help for modifying multi-track audio in addition to video compositing. The Web app permits display recording and webcam recording too.

Clipchamp CEO and co-founder Alexander Dreiling additionally announced the choice to promote the app to Microsoft by way of a weblog submit.

“Startup founders go through different stages from incorporating a business, to hiring the first employees, raising several rounds of funding and eventually they will try to exit through an acquisition or going public. And while an exit event is the end of a startup journey, it is also the beginning of a new journey. In our case that will be a journey under a Microsoft umbrella,” Dreiling mentioned.

Clipchamp was based in 2013 in Brisbane, Australia. In July, the corporate introduced in a press launch that it had achieved the milestone of 17 million registered users on its platform. The firm additionally disclosed that 390,000 firms use Clipchamp.