European Union regulators have authorised Facebook guardian Meta’s buy of customer support startup Kustomer, after the social community made concessions to ease issues the deal would squeeze out rivals.

The EU Commission’s determination Thursday following an in-depth investigation clears an impediment for the deal, which has been dealing with scrutiny from a number of European watchdogs over fears it will stifle competitors.

New York-based Kustomer supplies software program that helps firms handle on-line conversations with clients over numerous channels by placing them right into a single dashboard. Meta’s purpose with the deal is to make more cash from its WhatsApp and Messenger chat providers, which have thrived throughout the pandemic, by including methods for companies to work together with clients.

To allay the competitors worries, Meta promised to provide different gamers “non-discriminatory entry” to its messaging channels over the next decade, the Commission said. A trustee with “far-reaching powers” will be appointed to make sure that Meta lives up to its side of the deal.

“Our decision today will ensure that innovative rivals and new entrants in the customer relationship management software market can effectively compete,” EU Commission Vice President Margrethe Vestager, the 27-nation bloc’s top competition watchdog, said in a statement. “The commitments provided by Meta be sure that its rivals will proceed to have free and comparable entry to Meta’s essential messaging channels.”

Meta has stated the transaction is “pro-competitive” and can result in extra innovation. The UK competitors watchdog gave its approval final 12 months following an investigation whereas German regulators requested Meta in December for related paperwork as a part of their evaluation.