Earlier at the moment, Facebook introduced it was rebranding itself as Meta. When CEO Mark Zuckerberg first shared the information through the firm’s Connect occasion, it wasn’t clear how broadly it deliberate to undertake the identify throughout its product portfolio. But now now we have a a lot better thought because of a Facebook put up from incoming CTO Andrew “Boz” Bosworth. For one, Meta is retiring the Oculus model.
Beginning in early 2022, the Oculus Quest will as an alternative be often called the Meta Quest. Similarly, the Oculus App can be referred to as Meta Quest App shifting ahead. According to Bosworth, the intention is “to make clear” to shoppers Quest is a Meta product. “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make,” Bosworth mentioned. “While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today.”
As a part of the rebranding, Meta can also be backpedaling on its unpopular choice to require Facebook logins to make use of Oculus headsets. Bosworth mentioned the corporate is engaged on new methods to permit folks to log into the platform, and that can roll out someday subsequent 12 months. “This is one of our highest priority areas of work internally,” he added. Additionally, the identify will filter to different merchandise, together with Facebook Portal. Moving ahead, the corporate plans to name its sensible show Meta Portal.
The risk that the Oculus identify would disappear is probably going one thing followers have had behind their minds since Facebook acquired the corporate in 2014. For higher and worse, the corporate that after existed is not any extra. It’s now a cog in Meta’s ambitions to create a metaverse.
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