Don’t fear if Mercedes’ insistence on EQ branding for electrical vehicles appears arbitrary — the naming scheme won’t final for much longer. Sources talking to the German every day Handelsblatt declare Mercedes will drop the EQ model as quickly as late 2024, when it is anticipated to debut its subsequent wave of compact vehicles. Simply put, the corporate will not have a lot use for the label when increasingly of its vehicles will likely be electrical.
Mercedes first used the EQ title on manufacturing vehicles with 2019’s EQC SUV. Since then, the corporate has utilized the branding to each electrified variations of standard designs just like the EQB in addition to distinctive fashions just like the EQS SUV. Concept vehicles just like the long-range EQXX have equally caught to the nomenclature.
In a statement to Reuters, a Mercedes spokesperson mentioned it was “too early” to reveal plans. However, the consultant mentioned the automaker would “adapt” the usage of the EQ model because it transitioned to an all-EV lineup by 2030. The identification nonetheless performs a key position within the firm’s present electrical car technique, the spokesperson added.
If the report is true, the rethink will not come as a shock. While automobile producers have regularly used names to focus on electrical powerplants, such because the Chevy Bolt and Ford Mustang Mach-E, they’re beginning to depend on extra conventional monikers as EVs turn out to be extra commonplace. Chevy’s upcoming electrical Blazer is one instance. EVs will finally turn out to be the default, and firms will not get to make use of the presence of an electrical motor as a promoting level.
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