Magic Leap has returned with a brand new product and a brand new chief. Recently, CEO Peggy Johnson not solely launched a brand new AR/VR headset but additionally defined the course the corporate is headed and the way it plans to make a splash within the business.
If Magic Leap rings a bell, it’s possible as a result of the identify comes with some controversy hooked up. Some time again, the corporate raised 3 billion {dollars} in funding to make a headset that was consumer-friendly. Things modified, nonetheless, when it shifted the course of the product towards skilled prospects as a substitute.
Then, in 2020, Magic Leap laid off half its workforce, abandoning the buyer side of its plans altogether. So what’s the corporate to this point and why is the identify popping up in newsfeeds as soon as once more? Let’s dive in!
Magic Leap is again for one more spherical
Now, with a brand new CEO, Peggy Johnson, the model is again with an announcement and a complete new providing: the Magic Leap 2. After elevating one other 500 million {dollars}, the corporate is able to launch its newest tackle the AR headset. It must be obtainable subsequent yr, but solely “select customers” are in a position to entry it at the moment.
On Monday, Johnson informed CNBC that the current funding will enhance efforts to succeed in their development trajectory by bettering monetary flexibility and assets. She claimed it’ll assist them develop their “industry-leading AR technology.”
What’s so nice about Magic Leap 2?
With Magic Leap’s new announcement comes curiosity over what a brand new Magic Leap gadget brings to the market. Well, as per its personal tweet on October eleventh, the Magic Leap 2 would be the business’s smallest and lightest gadget. It can even have the most important discipline of view (FOV) and dimming that permits to be used in vibrant settings. Magic Leap guarantees will probably be extra immersive and even snug sufficient to put on all day lengthy (if you wish to, that’s).
It’s a leap ahead for the corporate
Peggy Johnson continued to remark in another post, Monday, explaining that there’s a rising demand for AR know-how throughout industries. She identified that analysis from International Data Corp. (IDC) reveals AR/VR markets projecting to develop to as a lot as 140 billion {dollars} by 2025.
Johnson additionally talked about prospects Ericsson and Farmer’s Insurance, which use her firm’s {hardware} throughout worker coaching. Lastly, the CEO went on to mirror on different wants and requests for his or her providers inside the business.
Will the Magic Leap 2 attain shops?
Given the whole lot we all know, the apparent query is whether or not or not we’ll ever see the Magic Leap 2 attain cabinets for on a regular basis customers. It’s truthfully laborious to say for positive. While the corporate says will probably be obtainable subsequent yr, their focus nonetheless appears set on skilled markets and industries over most of the people.
However, we will solely speculate. It’s completely doable we’ll all have a possibility to see this new piece of AR know-how in our personal properties in the future, together with the brand new developments it brings with it.
What do you assume? Are you excited on the concept of the Magic Leap 2? How will it examine to present AR headsets? Drop us a remark beneath to share your ideas!
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