has returned to CES to unveil two make-up units. HAPTA is a handheld, motorized applicator that the corporate created for individuals with restricted hand and arm mobility. L’Oréal’s Lancôme model will pilot the system this yr with a lipstick applicator. Support for extra make-up functions is within the works.

HAPTA is predicated on tech from that and retains them secure to assist individuals with restricted hand and arm mobility eat independently. The system has sensible movement controls and customizable attachments to allow exact utility with the assistance of 360 levels of rotation and 180 levels of flexion, L’Oréal says.


The attachments are linked magnetically, with customers with the ability to click on them into place. The firm added that HAPTA permits for “increased ease of use for difficult-to-open packaging.” Users will get an hour of use out of a single cost, which ought to be good for 10 or extra functions, in accordance with L’Oréal. It’ll take three hours to totally recharge the battery.

“For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,” Françoise Lehmann, world model president of Lancôme, mentioned in a press release. “With HAPTA we’re going one step additional by making magnificence extra accessible to make use of, as a result of everybody ought to have equal entry to it.”

A person applies eyebrow makeup using the L’Oréal Brow Magic device.


L’Oréal had one other make-up applicator to indicate off as effectively. It says that L’Oréal Brow Magic will help of us to attain a customized eyebrow look primarily based on their facial options and pure forehead.

To create the hand-held machine, L’Oréal labored with an organization known as Prinker, which gives printed, momentary tattoos. L’Oréal Brow Magic has 2,400 small nozzles and a printing decision of as much as 1,200 drops per inch. It can seemingly apply a exact forehead form in seconds. Standard remover will take the make-up off.

L’Oréal says the system is predicated on its Modiface AR expertise. Users might want to scan their face utilizing an app and select their desired form, thickness and impact — the app will provide microblading, micro-shading and filler suggestions. After the consumer applies a primer, they will want to brush the machine throughout their eyebrow in a single movement, then add a topcoat. L’Oréal Brow Magic ought to be obtainable later this yr.

L’Oréal's Brow Magic device


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