As if we didn’t have sufficient scam-ridden cryptocurrency out on this planet already, on Friday a brand new coin based mostly on The Lord of the Rings will enter the market. But that’s not the weirdest factor about “JRR Token,” the crypto that identifies itself as “one token that rules them all.” That honor goes to the message from Billy Boyd, the actor who performed Pippin Took in Peter Jackson’s movies, selling the crypto.

Earlier this week, JRR Token—to not be confused with the writer of the beloved saga, J.R.R. Tolkien—posted a 40-second video of Boyd talking favorably in regards to the new crypto. Boyd was paid to do the video by way of Cameo, the platform that enables individuals to pay celebrities to ship them video messages, do dwell video calls, and write them direct messages. As of the time of publication, Boyd’s video had been considered greater than 198,000 occasions on JRR Token’s Twitter.

That’s a reasonably large affect contemplating they paid about $145 for the video, which is Boyd’s price on his Cameo page.

While Boyd doesn’t explicitly inform individuals to purchase the crypto within the video—the truth is it appears like he’s studying a script they despatched him more often than not—he does say that the foreign money might be round for the lengthy haul. In addition, he provides that JRR Token will go “to the moon,” which within the crypto world signifies that the worth of the foreign money will go manner up. Not positive if Boyd is aware of the particular reference, although.

“Now, I’m here to tell you JRR was created with a mind to have a stable and sustainable crypto that would be embraced by adventurous spirits everywhere. Its ‘Tokenomics’ reflect that it will be around for the long haul,” Boyd mentioned. “Do I think they’re going to the moon? There and back again.”

Funny sufficient, though Boyd ends with a reference to The Hobbit, it might be interpreted as a pink flag within the crypto world. After all, if you would like a worth to go excessive, or to the moon, in principle I think about you wouldn’t need the worth to go low, or again once more. Or possibly that’s simply my interpretation.

The response on Twitter to Boyd’s message was not best, to say the least. Some known as it “an embarrassment and disgusting grift” and others introduced up Gandalf’s well-known “fool of a Took” remark.

JRR Token has been getting ready to launch for the previous few months, in response to its website and social media activity. It seems to be one more hype coin, that are created within the dozens each day by builders promising huge returns. Making hype cash is straightforward, as defined by the New York Times, and quick. However, nearly all of them turn out to be nugatory after just a few weeks.

What’s worrisome on this case although is that JRR Token’s creators bought a widely known determine within the Lord of the Rings group to endorse their rip-off crypto. Even although the reception hasn’t been nice, some individuals may genuinely imagine what Boyd is saying and make investments their cash into JRR Token, which might be accessible for pre-sale on Friday.

Gizmodo reached out to Cameo for touch upon Boyd’s video. We’ll be sure to replace this weblog if we obtain a response.

At the top of the day, it’s possible that JRR Token gained’t be round for for much longer. Anything associated to The Lord of the Rings and its writer, J.R.R. Tolkien, is fiercely protected by the Tolkien property, which isn’t shy about taking out its swords and suing.