Like it or not, the metaverse is changing into an more and more well-liked music venue — together with, apparently, for ceremonies. As Hollywood Reporter explains, Logitech has revealed what it says is the primary music awards present within the metaverse. The second annual Song Breaker Awards will happen in Roblox on April thirtieth at 1PM Eastern, with pop star Lizzo making her digital efficiency debut. Social media star Bretman Rock will host.
The awards present will honor ten creators who both began or “amplified” web developments, together with musician Gayle (who has thrived on Billboard‘s Song Breaker Chart) and Grammy nominee Walker Hayes. Personalities like Jaden Smith, Roblox veteran MeganPlays and Twitch streamer Shroud can even make appearances.
You can already entry a pre-event “experience” and digital Logitech retailer in Roblox. If you miss the primary present, you possibly can nonetheless watch two extra performances on the thirtieth (4PM and 5PM ET) and one on May 1st (12PM ET).
Yes, Logitech is capitalizing on Lizzo and general metaverse buzz to attract consideration to its gig. However, it is actually an extension of previous efforts to deliver music performances into digital areas. Virtual concert events have been taking place for years, and a few of them have been vastly well-liked. The Song Breaker Awards simply transfer that leisure from a selected sport to a full-fledged platform, and it will not be stunning if there are comparable awards shows earlier than lengthy.
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