LG is having a busy CES 2022 and the present hasn’t even began. The firm already revealed two weird OLED ideas and a pair of wierd TVs, however at the moment it made its most vital announcement but by debuting OLED EX, the subsequent technology of its OLED show know-how.

OLED EX (the EX stands for Evolution and eXperience, sadly) guarantees to spice up most brightness, improve image high quality, and permit for smaller show bezels. The underlying know-how—tens of millions of particular person self-lit pixels—hasn’t modified, however the usage of a compound known as deuterium mixed with algorithmic picture processing can improve brightness by as much as 30% over typical OLED shows, LG claims.

As boring as which will sound, the science behind it’s truly fairly fascinating. LG discovered a approach to extract deuterium, a relatively scarce compound (there’s one deuterium atom in 6,000 hydrogen atoms) that’s twice as heavy as hydrogen from water, then utilized it to its TV’s OLED parts. LG says stabilized deuterium lets the show emit brighter gentle whereas bettering effectivity over time.

Moving to the second change, LG is utilizing a “personalized” machine studying algorithm that predicts the utilization of every light-emitting diode (on as much as 8K TVs) based mostly in your viewing habits, then “precisely controls the display’s energy input to more accurately express the details and colors of the video content being played.”

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Image high quality isn’t the one enhancement coming to OLED EX TVs; LG says the brand new display tech lets it scale back show bezel thickness from six millimeters to 4 on 65-inch TVs. That could not seem to be a lot of an enchancment, however if you’re on this scale, even the smallest discount makes a distinction.

Perhaps one of the best factor about LG’s announcement is that OLED EX isn’t an idea nor will it’s solely present in prototypes—the brand new show tech shall be utilized in each OLED TV manufactured at Samsung’s Paju, South Korea and Guangzhou, China places beginning within the second quarter of subsequent 12 months. LG didn’t say when it might launch the primary OLED EX merchandise however from the sounds of it, it may very well be as quickly as mid-2022. We’ve reached out for specifics.

“Despite the global TV market experiencing a 12% decline this year, we still observed a 70% growth in OLED sales,” stated Dr. Oh Chang-ho, the chief vp and head of the TV Business Unit at LG Display. “With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms, and designs.”

I haven’t seen this newest model of OLED in individual but, and since we received’t be attending CES (LG nonetheless appears onboard, FWIW), it is perhaps some time earlier than I do, however the promise of a TV that addresses one among OLED’s few shortcomings—brightness —already has me operating to the shop to purchase popcorn.

But first, I would wish to see what Samsung has to point out at CES. The firm already revealed the ways it’ll use to bridge the hole between its QLED panels and LG’s superior OLED shows with one thing known as QD-OLED. By combining parts of Quantum Dot with OLED, Samsung reckons it may give us one of the best of each worlds: good blacks and unbelievable distinction in addition to excessive brightness ranges (sound acquainted?). Sony, a longtime buyer of LG’s OLED panels, will reportedly launch its personal QD-OLED TVs.

This is all excellent news for shoppers; the TV conflict is as soon as once more heating up, and the result, no matter who wins, must be a wider number of merchandise with higher image high quality than what’s available on the market at the moment.