Game advertising and marketing is creating more odd bedfellows. Epic Games is adding League of Legends champion Jinx to Fortnite at the moment (November 4th) at 8PM Eastern, simply forward of her debut within the Netflix sequence Arcane on November sixth. She’ll be obtainable within the battle royale shooter’s Item Shop alongside themed gear like a pickaxe, spray, Back Bling, a foyer soundtrack and loading screens.

It’s not a one-way partnership, both. Riot Games is bringing League of Legends, Runeterra, Teamfight Tactics and Valorant to the Epic Games Store. This will not matter a lot should you’re a fan (you most likely downloaded these video games a very long time in the past), nevertheless it may expose some Fortnite gamers to Riot’s titles.

Epic has been quickly increasing its gaming-themed expansions in current months. It simply added two Resident Evil heroes in late October, and former updates have added characters from the likes of God of War, Halo and Street Fighter. However, the League of Legends replace is exclusive as a tie-in for a streaming TV sequence — it is about as handy a promotional software as you will get.