The previous two years have seen an enormous quantity of buyouts and mergers within the gaming business, and now GN—guardian firm of well-known audio model Jabra—has agreed to buy gaming peripheral maker SteelSeries.

Announced as part of a joint press release at present, the deal is valued at round $1.24 billion as GN appears to carry one other Danish firm in SteelSeries below its umbrella. While SteelSeries and fellow GN subsidiary Jabra could not appear to have a ton of overlap, there must be some potential to share and enhance analysis and improvement for each Jabra’s and SteelSeries’ audio merchandise, which vary from funds Bluetooth headphones to high-end gaming headsets and extra.

In a press release relating to the deal, SteelSeries CEO Ehtisham Rabbani stated: “We’re on a mission to continually push boundaries in esports and gaming with world-class products and software, and now, with the backing of GN, we’ll be able to turbo charge these efforts.”

Rabbani additionally added that whereas GN shall be its new guardian firm, SteelSeries will proceed to function independently.

While not fairly as effectively referred to as its extra standard subsidiaries, GN has been truly been round for 150 years and is credited with being one of many first corporations to market cell Bluetooth headsets.

And SteelSeries has made a handful of its personal acquisitions within the final 12 months, together with offers to buy KontrolFreek and gaming audio specialist Nahimic, whose merchandise have been featured in a variety of high-end gaming notebooks all through the years.

But the larger image is that with its settlement to purchase SteelSeries, GN is continuous the development of gaming acquisitions that has seen HP buy HyperX, the buyouts of Elgato, Scuf, and Origin PC by Corsair, Logitech acquiring Blue, and many more—all inside the final two years.

Gaming income has skyrocketed over the previous 18 months as a result of covid-19 pandemic forcing extra individuals to remain indoors and depend on gaming as a giant supply of leisure, so the consolidation of gaming accent makers is sensible. And whereas the $1.24 billion deal for SteelSeries is among the largest buyouts we’ve seen up to now, so many gaming manufacturers are persevering with to merge that it in all probability gained’t be the final.