Instagram will ‘double down’ on video in 2022 and deal with Reels | Engadget

In a quick year-end video message, head Adam Mosseri supplied some perception into what’s forward for the platform. “We’re going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it,” he said. Mosseri laid out Instagram’s priorities for 2022, which embrace doubling down on video.

Mosseri mentioned Instagram will “consolidate all of our video products around Reels and continue to grow that product.” Instagram has been making some adjustments to the way it handles movies in current months. In October, it the IGTV model to deliver longer-form movies into the principle feed. However, customers have to faucet via to Reels to observe the complete video.

As for creators, Mosseri mentioned Instagram will introduce to assist them make a dwelling. In addition, Mosseri mentioned Instagram will deal with messaging (because it’s maybe the principle method individuals talk on-line) and transparency in 2022.

He famous the platform will double down on its work on controls as nicely — earlier this month, Instagram introduced it’s going to in March. A model of the chronological feed subsequent yr too.

Mosseri touched on some updates that Instagram made centered round giving customers extra management over their expertise. He highlighted options like , the power to and .

It hasn’t precisely been clean crusing for Instagram in 2021 although. For one factor, work on the Instagram Kids app was amid .

Reports based mostly on paperwork shared by confirmed that Meta/Facebook was conscious of how Instagram can . Mosseri to the Senate earlier this month that Instagram will supply “meaningful access to data so that third party researchers can design their own studies and make their own conclusions about the effects of well being on young people” — which aligns with his commitment to greater transparency.